Early Concepts Of Our Logo

Logo Option1(Final Logo)	Logo Option2
Logo Option3	Logo Option4

 

Brand Attributes

Our brand attributes and some of our early concepts of logos..,

Elements of life: After enough brainstorming it was decided that the logo should definitely include some elements of life like tree, water, growth etc something which would depict life more closely and realistically. This was our inspiration and this also resonates in our baseline.

Artistic: We tried to make the logo look more like hand drawn and artistic. Especially for this concept, we tried to get away with using any abstract design elements.

Affordable & Friendly: One of our most important attributes was being affortable & friendly. We wanted to depict through our logo that we are affordable, reachable and friendly.

Growth Pattern: We wanted our logo to indicate an upward arrow or growth sign depicting our companies' progressive growth pattern.

Clear & Confident: We made sure that our logo was a blend of artistic and modern elements and the elements we used are clear & concise. For this reason, there are no double lines or dotted lines. This is for indicating our honesty and confidence.

Fonts: We made it a point to stcik to more of rounded fonts and not use any square fonts or capitals. This was to maintain consistency with the theme of our logo.

Color palette:

1. Orange and Grey
2. Orange and Black
3. Green and Orange.